MERIDIAN Atelier · sample data
Net revenue
$16.9M
lifetime, minus refunds
Customers
8,200
each one scored
Avg order value
$659
26,645 orders
Repeat rate
43%
57% one-and-done
At-risk VIPs
1,733
win-back now
High churn risk
39%
3,189 customers
Advocates
2,376
cheerleaders + candidates
Advocacy pipeline
share of customers by tier
4 actions covering 3,393 customers
$1K+ lifetime value each, and silent for 60+ days.
$4.7M
Annual revenue run-rate now at risk
Move: Personal outreach on the top names by LTV, not a discount blast. Ring 1 (full-price buyers) never sees a discount.
Open segment →
Advocacy score 50+, but 90+ days inactive.
$2.61M
Annual revenue run-rate now at risk
Move: Community-first re-engagement. These are referrers; a discount reads as desperation to them.
Open segment →
First purchase in the last 30 days, above-average order value.
$414K
A second order each at their own first-order value
Move: Accelerated onboarding sequence aimed at a second purchase within 45 days.
Open segment →
Advocacy score 70+, but not opted in to marketing.
$514K
Annual run-rate outside email reach
Move: No email campaign will reach them. Capture consent at the next touchpoint, or reach them in-store.
At-Risk VIPs
1,733
$8.59M LTV
Buy Again This Week
110
$759K LTV
Full-Price Loyalists
1,138
$9.29M LTV
Dormant Cheerleaders
992
$5.75M LTV
Macro-Sensitive
412
$3.21M LTV
New but Promising
569
$401K LTV
Cheerleader Candidates
638
$4.83M LTV
Country-Club Champions
1,120
$5.67M LTV
Ring 1: Never Discount
2,193
$4.75M LTV
Ring 3: Archive Only
2,415
$4.67M LTV
At-risk VIP value to win back
$8.59M
across 1,733 at-risk VIPs
3,189 of 8,200 customers
Based on buying behaviour: full price vs discounted
The #1 growth KPI
1,488 fast repurchasers (≤45d) · 4,711 one-and-done
Where customers live, by ZIP
Top states by customers
| Customer | Location | Net LTV | Last order | Churn 30d |
|---|---|---|---|---|
| Deborah Ingram1B | Boston, MA | $29,898 | 624d ago | 100% |
| Caroline Warren1D | La Jolla, CA | $27,481 | 157d ago | 100% |
| Jennifer Whitmore1A | Coral Gables, FL | $27,436 | 867d ago | 100% |
| Christine Warren1B | Newport Beach, CA | $26,881 | 727d ago | 100% |
| Rebecca Hartwell1D | Scarsdale, NY | $26,296 | 312d ago | 100% |
| Natalie Turner1A | Montecito, CA | $25,937 | 66d ago | 72% |
| Elizabeth Davis1A | Palm Beach, FL | $25,744 | 317d ago | 100% |
| Karen Sullivan5B | Santa Monica, CA | $25,595 | 490d ago | 100% |