Customer intelligence for premium brands

Growth is concentrating in the customers with the most to spend.

Kay Growth helps premium brands identify, understand, retain, and grow the customer relationships that drive disproportionate enterprise value.

Customers

4,000

Net revenue

$13.5M

At-risk VIPs

1,199

Priority work queues

  • At-Risk VIPs1,199
  • Full-Price Loyalists955
  • Dormant Cheerleaders621

Advocacy score

Consistency13/15
Full price12/15
Repurchase8/10

Why Kay Growth

Most brands still market as though every customer has the same economic potential.

The economy is bifurcating, and growth is concentrating among consumers with greater wealth and spending power. When spending is uneven and growth is hard to find, knowing which customer relationships hold the most incremental revenue becomes more valuable.

  1. 1

    Intelligence over acquisition

    Find more revenue within the customer base you already own, rather than relying only on more advertising spend.

  2. 2

    Precision over volume

    Prioritize high-value customers, purchasing propensity, retention, and customer lifetime value.

  3. 3

    Growth over dashboards

    Actionable revenue opportunities, not simply more reports.

From your order history to the customers worth acting on.

Upload once and every customer is scored. Upload a fresh export whenever you like and your dashboard and segments update with it.

  1. 1

    Upload your orders

    Export your orders from Shopify as a CSV and upload it. No app to install, no engineering, and nothing is ever written to your store.

  2. 2

    Score every customer

    The engine computes 52 dimensions per customer: purchase behavior, a 0-100 advocacy score, demographics, and churn predictions.

  3. 3

    See who to act on first

    Ten priority work queues rank the customers worth acting on, alongside headline KPIs and the five reports that matter, refreshed on every run.

  4. 4

    Activate

    Push ready-made segments straight to Klaviyo and send the right message to each group.

Who to act on first, and the play for each.

Ten priority work queues

Ranked, Klaviyo-ready segments, each with the recommended play.

  • At-Risk VIPs1,199
  • Full-Price Loyalists955
  • Dormant Cheerleaders621

Advocacy scoring

A 0-100 cheerleader score from eight behavioral signals.

Consistency13/15
Full price12/15
Repurchase8/10

Churn & next purchase

Who’s slipping away, how likely, and when each customer is due to buy again.

One-click activation

Segments sync into Klaviyo as live audiences, refreshed on every run.

At-Risk VIPsBuy Again This WeekFull-Price LoyalistsDormant CheerleadersMacro-SensitiveNew but PromisingCheerleader CandidatesCountry-Club ChampionsRing 1: Never DiscountRing 3: Archive Only

Pricing discipline

A pricing ring on every customer, based on how they actually buy (full price or on discount), plus area type and country-club density, so you never discount the wrong one.

Ring 1 · full priceRing 3 · sale buyerHigh CC density

The five reports

  • Second-purchase rate
  • Cheerleader pipeline
  • Churn recovery
  • Ring migration
  • Country-club ROI

One file. 52 dimensions. Everything about every customer.

Identity, location, demographics, purchase behavior, an eight-part advocacy score, and predictive models, all in one customer file you can export.

52

dimensions per customer

10

Klaviyo-ready segments

5

reports that matter

See it working on live data.

Create a free beta workspace and upload your orders, or explore the live demo on a full sample dataset with no account needed.